Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

What is form? 
Form is a form of dance, like how music is often organised into sections such as genre. The form of a song for example shows the structure and can help the listener relate and understand what the artist is trying to do/say. 

What is convention? 
To sum it up for you, its a widely recognized way of doing things within a particular genre. 

The Genre of our music video was indie pop. The way in which we chose our song was by listening to a variety of different songs and writing down aspects of the songs. We had no idea of the names of the bands/ solo artists nor any idea on the name of the song, although some seemed very familiar. 

We then as a group chose to re-listen to some to get the feeling of them, and once talking and re-listening to the song after a while we all decided on the song ' Clean Bandit - Extraordinary'. 

After all that it came to the time of decision making on what the idea of a music video for this song will be like, and too admit it was hard, as we were not allowed to refer back to the songs video. Also researching other indie music videos didn't give us much help, so we decided on using on another, and what we felt once listening to the song. 

We had 2 ideas, FAIRY TALE and LOVE. And with that we began sprouting ideas, looking at the whole idea of a 'happily ever after' and that's what we had wanted for our music video. We then began to look at disney princess's and which one would suit well, we liked the idea of 'The Princess and the Frog'. and that's where our idea kind of sprouted from, but mixing the gender roles, so the princess would be a boy and the frog would be a girl. But within the filming stages, this was more complicated then planned, so half way through we decided on changing the whole idea, into best friends again having the two different sex roles. And our music video was just going to be based on them and what adventures they get up too. 

The music product which we have made consists of a Digipak, Poster/Advert and a music video. This then meant they all had to link, even if that meant the same font or same font size this is because we had to make the product easily recognizable for the fans to see which product belongs to our band. We got ideas from other indie bands such as 'Years and Years' and 'The 1975'.