Creative decisions essay

Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making?

Refer to range of examples in your answer to show how these skills develop over time.

Throughout the planning and research stage of my coursework, I have used a range of skills to ensure creative decisions have been made to make my music video different and original. One of the first pieces of research I conducted was into genre. We had first looked at the genres that could link to a music video, and also what we stereotypically found in most songs nowadays. We found out that they were Indie, pop, rock and r&b. This is how we had chosen our song, by listening to a range of different songs and writing whether we liked it or not, and which genre it had come under. Once we had picked our song Clean Bandit - Extraordinary, we then did further research into what bands seemed to be similar to them, and from this the closest band to relate to 'Clean Bandit' is 'Years and Years'. They had the same feel too their music, very peppy and upbeat. Although Clean Bandit does a variety of different paced songs, fitting every emotion. Whilst years and years stick to what they're good at; with lively and feel good music/songs. From this research we can incorporate their band characterisitics to our band, to fit with the genre of music, as well as it being a blueprint to what we are working up too.

From the research we had gathered, we had decided that we needed a little more information on what our target audience liked within music. We had conducted a questionnaire to help us with this, and from our questionnaire we had gathered that 85% of 16-25 aged people preffered the lyrics to match the music video. Also they seemed to be fond of an adventure and love themed video, with over 80% of our participants ticking these boxes. We now know for our main music video idea we are going to use these music themes. Linking this back to the question, it has helped broadened our creative decision on what themes our music video should include, as well as giving us a insight too what our audience prefer.